Rose Spinelli is a crowdfunding consultant. In January 2014, she was named among the “Top 100 Thought Leaders in Crowdfunding Today.”
As a trainer and educator Rose realized it would be helpful for people to have access to valuable information on how to crowdfund that was reasonably priced and all in one place, a way to learn at their own pace in their own time. So Working the Crowd: Know the Fundamentals was born. It’s a six-part online learning series that covers everything you need to know from pre-launch to fulfillment. (Please go to my Services page to see the Video Series breakdown.)
Rose wrote a Tip of the Week column for Crowdsourcing.org for a year and is currnetly writing Rose Recommends, a weekly Q&A for all things crowdfunding. She has been a panelist and/or moderator at multiple crowdfunding conferences.
The CrowdFundamentals came out of the realization that running successful crowdfunding campaigns requires a skill set that I happen to possess as a working journalist. With over 20 years writing experience I’ve been listening to people’s stories and translating them for readers in a way that’s designed to compel, inspire and promote some kind of action. It’s an awesome privilege, and one I never grow tired of. As it turns out, telling a good story is at the very core of what makes for successful crowdfunding.
A good journalist also has a firm grasp of how the media work and knows what an informative and timely pitch looks like so that someone will want to write about it. She needs to be a quick study, and nimble on her feet. These, I came to discover, are other necessary skills to running a winning campaign.
That I am possessed of a puzzle-solving mind is an added benefit when creating a crowdfunding campaign strategy. I love connecting people and their ideas to their perfect complement, and I have often bemoaned the fact that The Great Connector is not a job title. Because I would apply for that job. Coaching you on how to succeed at crowdfunding is a great backup plan for me.
This is not the first time I’ve used my skill set and interest in philanthropy to take a different career path. The last time was when I was lured to work for a new nonprofit at the time, as their development director. I wrote grants and newsletters, but I also organized their first fundraiser, an art auction, that I’m proud to say is still thriving today. I basically pulled it off by tapping my friends, getting them as excited as I was, and convincing them that they should help me. Crowdfunding before it had a name!
I know what it’s like to get an idea and become obsessed with bringing it into the world. In fact, I made my own documentary—a passion project, which sadly pre-dated crowdfunding—and it was one of the most time consuming yet rewarding experiences of my life. That experience continues to serve me well. That’s why, after working on several crowdfunding campaigns for others, doing a lot of research, and amassing a trove of geeky crowdfunding facts, I decided to launch The CrowdFundamentals.
Another detail about me worth mentioning is that I am passionate about dog welfare. Dogs possess wisdom beyond what their brain size—which I’ve read is about the size of a lemon—would suggest, and the ability to forgive on a par with the Dalai Lama. These qualities elevate the human species; they’ve certainly expanded my worldview. We can all learn so much from dogs. But they are not always treated with the respect they so deserve, and I’d like to take my work in this forum to play a small role in redressing that. Once a month I will offer a free consultation to a worthy dog-related rescue, shelter or helping hand. Please check here for details on how to take advantage of my offer.
No matter your personal passion, crowdfunding is the future for us all. We are pioneers! It’s an exciting time, and I look forward to working with you.
If you would like to read about me in the press or keep up on my upcoming speaking engagements, please visit the News & Events page.
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