Kickstarter Stories

Tip of the Week

I don’t remember when I first noticed that Kickstarter was sending me a weekly email with the same, recurring subject line: “Happening.” It’s an easy email to miss, doesn’t even have the Kickstarter logo attached, just plain text on the page.

At some point I began to read them and since then, I look forward to their arrival. As Kickstarter has a reputation for being aloof, this weekly sharing makes me feel like I’m getting to know the people behind Kickstarter better, which could have some benefits.

Happening is a staff-aggregated collection of links divided into three subheads. The emails always have a subject subtitle that relates to one of the links embedded in the email. Finding the connection is like a mini-treasure hunt. Last week’s installment was Rhapsody, so called because of the YouTube link to George Gershwin’s Rhapsody in Blue, which had its premiere 50 years from the day of posting. I found myself using it as background music while I worked at my computer.

Here are the subheads and how you can benefit from them:

To continue reading, please go to the most recent post on my Tip of the Week column for Crowdsourcing.org.

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