Tip of the Week
Krowdster blew onto the scene appropriately around the time that the calendar ticked to 2015. My amateur prediction (read: arrived at completely without benefit of psychic abilities) says that this will be the year we begin to address some of the deeply entrenched issues that are causing crowdfunding successes to plummet: the need to build a crowd that cares enough to contribute to your campaign. Because it’s a problem of enormous proportions.
You can’t keep a serial entrepreneur down, I guess, because it looks like founder Joseph Holm has tossed his hat in the ring in the hopes of turning this around.
You probably know Holm for his crowdfunding networking site called crowdfund.biz, and as the founder of the crowdfunding platform for filmmakers called Tubestart that incorporates content and audience development solutions, tools for rewards fulfillment, and more, into its value proposition. Krowdster is his most recent endeavor.
“I have created Krowdster to help more entrepreneurs become more successful at crowdfunding and launch more shining startups. Krowdster provides evidence-based, big data-powered analytics and campaign optimization as well as the world’s largest database of crowdfunding supporters that can be filtered by category, location or keyword to build an engaged crowd.”
So how does Krowdster work? I The process is simple once you sign up:
- Analytics provide data from 500,000+ campaigns
- Optimizes campaign page and rewards setup based on metrics so it’s not a crapshoot
- Promotes to 300,000+ crowdfunding supporters
So why Krowdster? Speaking from personal experience in my work with clients, when it comes time create a launch-ready strategy, building the crowd is the weak link for most aspiring crowdfunders because it’s a clunky, fragmented and time-consuming task. A tool that would take that heavy lifting away and allows users to search similar effortlessly would be a relief.
Does Krowdster work? Besides noodling around myself I’ve asked some of my crowdfunding colleagues their opinion of Krowdster’s effectiveness and the word “solid” has come up more than once. And as more people try it out we’ll be able to find out from the source how well it works.
Currently, the site draws its data from only four platforms:
Holm is seeking other high-yielding rewards-based sites to further boost data results. Got a site you’d like included? Make suggestions!
Currently Holm is supplying his user-hopefuls with lots of tutorials, graphs, and even early-bird free trial offers. Here’s one video that provides a nice overview.
**Full disclosure: I will be signing on to Krowdster’s Affiliate Program