What Would David Ogilvy Do?

Tip of the Week

I’m a big fan of David Ogilvy, the real-life Don Draper who changed the course of advertising in the 20th century with his enduring insight that the ad man’s first job was to get into the minds of his audience before he wrote a word of copy. This, of course, was way before we started referring to the client as a “brand” or understood the value of creating “consumer personas.”

Yes, Ogilvy had it going on.

Unlike Don Draper, however, Ogilvy was much more disciplined—no pulls of scotch, neat, from his portable bar before breakfast; no walking out of a meeting because a plane easing its way across the sky captures his imagination. (For those of you who haven’t watched the season finale a) what are you waiting for? and b) don’t click the link of Don Draper’s name.)

No, Ogilvy was in the ad business for the long haul, and we all owe him a debt of gratitude for easing us into the age of social media whether he likes (or realizes) it or not. And as crowdfunders you should be aware of your audience because you ARE your own advertising company.

And speaking of gratitude, in the midst of a busy period myself I am eternally grateful for the good people at Copyblogger who went through the trouble of creating this shareable poster of how to avoid Ogilvy’s ire so I didn’t have to. Don’t do these things and the content you write will keep both him and your audience smiling.
10 Ways to Piss Off David Ogilvy (Free Poster)

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Crowdfunding Lessons From David Ogilvy and Other Pop Culture Icons

Any Mad Men fans out there? If you are you know that at the end of last season — season 6 — Don Draper managed to get himself put on an involuntary leave of absence by his fellow ad agency partners for losing it in a pitch meeting with Hershey’s execs.

“Crying like a baby,” was how Jim Cutler, a particularly antagonistic senior partner characterized Draper’s outburst.

One of the things I love about the show (besides the mod mid-century design) is that it’s full of dialogue that places us in the world of Madison Avenue advertising in the 50s and 60s. Like Cutler’s chauvinism and those morning nips of Scotch, some of it is pretty dated.

Consider how copy chief Peggy Olsen describes the creative style of the guy who’s temporarily replaced Draper: “Lou likes to write the tags first and sneak up on a strategy.”

I don’t even know what that means — except that it sounds like a bad idea.

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