Stuck for Crowdfunding Rewards? Get Perkolating

Tip of the Week

Crowdfunding is a creative act, and the perks you offer should be as creative as the project you want to fund. Your perks reflect your end of the contract in the crowdfunding deal. If you don’t put much personal thought into choosing them, there’s another campaign around the virtual corner that will. Here are some quick tips on how to make your perks count.

Rock the roll out
Get 7-9 great perks queued up for launch day, but save some goodies for key moments in your campaign. This could be when you experience a dip in funding, for example.

Think like Macy’s
It’s a time-tested strategy. “Limited time only” perks work because everyone wants that thing that is only available for a brief moment in time.

To continue reading, please go to this week’s installment of my Tip of the Week column on crowdsourcing.org