Individuals and Nonprofits: Team Up and Score Big

Tip of the Week

The New York Times recently published a story about the effect crowdfunding has on nonprofits, which suggested that young people are less likely to contribute to legacy charities. Whenever the word “legacy” is invoked about an industry or a position — think the media and presidencies, for example — it’s usually code for “dead in the water.”

That doesn’t have to be the case. Done right, crowdfunding can be a useful tool for nonprofits.

Since there’s a fair amount of head scratching among individuals who want to crowdfund causes that would have previously been handled by traditional fundraising methods, the answer seems obvious. Join forces!

The best example of a successful marriage between individuals and nonprofits is the wildly successful Indiegogo campaign called “Parkinson’s. We’re in this together.”

The story is told through the eyes of one family, the Drapers. Parkinson has personally touched the family as matriarch lives with the disease. You may recognize son Tim Draper, a venture capitalist. (He also happens to be a great friend of crowdfunding.)

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