Tip of the Week
Because the crowdfunding landscape is evolving, each and everyday it’s important that we change with it. Take me, an enormous proponent of empowering the crowdfunder to be in charge of his or her own campaign and not outsource it to 3rd party entities that will not only cost you money you may not have, but also threatens to put a wall up between you and your fans.
Who better than you knows your campaign, right?
Well, I’ve had a qualified change of heart. I say qualified because there are still large and creative members of the crowdfunding community that have an excellent handle on their campaign. They know almost intuitively what it needs and have no problem deploying those mechanisms.
If you are one of those people you can stop reading here. (If you’re not sure where you fit on the spectrum, keep going, because you are in a category all your own, and it is by far the most dangerous one.) To the rest of you read on.
You have the money to shell out
This category could be an existing business with a support staff in social, marketing and PR; a startup with a small invested pool of family, say; or you could be someone with a good job who’s got a great idea and a nest egg you’ve put aside for when you’re ready to bring it out into the world. You can easily part with this money and not risk ruin.
You know what you don’t know
You are in the best position because it means a couple of things. It says that you’ve been researching crowdfunding extensively and know what’s required of you. You know you can handle certain aspects but fear that others may overwhelm you. It could be building and working an engaged social media following. You’ve got accounts on many social media sites but have anemic followings and do scant posting, because you don’t put out the effort (or more likely, you just don’t particularly like social media.) It could be that you feel awkward doing media outreach, feel not up to the task. It could be you are simply strapped for time. These are good reasons to assess where you need it most and hire out—thoughtfully. You have to do your research and find companies with good track records and the testimonials and data to back up their promises and costs.
You don’t know what you don’t know
You, my friends are the most dangerous category. Though the attitude likely springs from a shortage of funds—understandable if you’re crowdfunding—you blithely march into a crowdfunding campaign, without doing any research and without laying much groundwork. You are the category that people like me receive frantic emails from, begging for help when the clock is ticking and the future is pretty much fated. There’s little excuse for that attitude in this day in age, folks, when so much high-value information is out there for the taking.
Conclusion? I repent! Sometimes you gotta spend money to make money.
Photo credit: Penywise