One Big Reason You Should Start Using Twitter Before You Crowdfund

Tip of the Week

The announcement came last month that Google and Twitter have partnered up. Twitter has given Google access to its data stream to index tweets, which will allow the search engine to display your tweets in its results in real time. That’s quite a boon for crowdfunders, in my opinion.

This is actually a rekindling of an old relationship between the two behemoths, which expired in 2011.

The effects of the implementation will likely not be in full evidence for up to six month, the time it will take for both companies to figure out how to prep and utilize the data.

During that time Twitter users should be prepping, too, so that your tweets will start showing up in Google’s results pages right away. How do you prove your tweet value to Google? By maximizing engagement, which is the first step in alerting Google that you’re producing high-value tweets. (Spammers need not apply.)

For active Twitter users this means your presence is going to be more felt. For those who wonder why they should be using Twitter, this is a good enough reason to start on the right foot.

Stone Temple Consulting Inc. recently did a study in which they analyzed over 4 million tweets. (I also recommend you read Stone Temple’s analysis on how the new deal will affect SEO.)

For the time-challenged or visually inclined, here’s their four-minute explainer video:

From that study here’s a summary of the factors they find most important:

  1. Inclusion of media (images or video) – also broken out by number of pieces of media
  2. Character count
  3. Inclusion of Hashtags – also broken out by number of hashtags
  4. Hashtag length
  5. Inclusion of Links – also broken out by number of links
  6. The Domain Authority of the shared link
  7. Time of Day
  8. Inclusion of Mentions – also broke out by number of mentions

So if Twitter is not yet a social media platform of choice for you, consider making it a priority within the next six months. If you plan to crowdfund, it might help you amplify your campaign.