How To Use Crowdfunding to Raise Your Brand Awareness

You know the way people have learned what a great tool crowdfunding can be to build brand awareness?

What if you are your brand?

This crowdfunding campaign actually made the local Chicago news this morning. Noboru Bitoy is a Visual Communications student at The School of the Art Institute here in Chicago. Students, especially those in the arts, have a tough time getting recognition. How do you elevate and make a name for yourself in the Art community—a tough nut to crack for young and old? Bitoy decided he’d give a shot to running a Kickstarter campaign.

Boy, did he hit the jackpot. Click on the image to enlarge.

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Why did people respond like crazy? I don’t know that anyone can claim to have a definitive answer to that. It’s as unknowable as virality (if there is such a word)  itself. But I have a feeling this guy has officially launched his artistic career.

Will Chipotle come knocking? Will they somehow style it into a branded entertainment piece for their own brand?

Stay tuned.Great job, Norobu Bitoy!