Tip of the Week
There’s so much helpful content being written on good marketing and social media practices that it can be a little overwhelming when strategizing how to implement all you’ve learned.
Providing you find resources that have a solid reputation and align with your philosophy there’s enough high-value information to get your campaign on a good track to success.
All good stuff.
But sometimes it’s good to give rather than receive. So today’s Tip is about what and how you can give to your social media compatriots who are looking for an RT or a thoughtful comment or a repost to give them a lift. And lest you think that’s a nice thought but I barely have time to keep up with my own marketing needs, remember there’s a cosmological paradox at work when you give: your generosity usually boomerangs right back at you.
It’s happened to me so I always make it a point to:
Take a few minutes each day—or if I don’t have the time to do that I’ll at least try and dedicate about 30 minutes once a week—to go through my feed and look for people who are sharing meaningful information, especially about content that has nothing to do with crowdfunding.
Yes, you read that right. I do this for two reasons.
First, there’s nothing worse than being bombarded with the exact same message on a regular basis by someone who wants and expects me to share their campaign with my followers. Why would I do that when I know nothing about them or their idea? It comes across as demanding and selfish and most people don’t respond well to that.
Secondly, if social media is most impactful when you actually engage with others then it makes sense to try to make new friends and turn them into supporters. It’s happened to me many times. I’ll comment or RT about something I find interesting or socially relevant and the person responds with equal kindness. Before you know it we have developed a bona fide relationship and when I see that person has posted something I always make it a point to check it out.
That’s how relationships form and besides being a lot of fun it’s rewarding on many levels. I now have a new advocate and it makes my online time no longer feel like a chore.
If you haven’t already, find and read a book called “Give and Take” by Wharton professor Adam Grant. The idea behind the book is that while once we believed success was a result of things like hard work and luck, his research indicates that success is “increasingly dependent on how we interact with others.” His ideas about getting ahead in business have been praised by everyone from Oprah to Malcom Gladwell.
According to his studies people fall into one of three categories: takers, matchers or givers. Guess which ones get ahead the least? Since these attributes can have a big impact on your success, after registering you should take the test to see where you fit. If you’re a taker you may want to get some pointers to find out how to turn it around.
Here’s one of his many nuggets of wisdom:
“If we create networks with the sole intention of getting something, we won’t succeed. We can’t pursue the benefits of networks; the benefits ensue from investments in meaningful activities and relationships.”
– Adam Grant, Give and Take: A Revolutionary Approach to Success
Image: Michelle Bulgaria