Tip of the Week
Oh, it’s been a while! Not that I haven’t been posting elsewhere; been busy working on the board of the Crowdfunding Professional Association (make sure to bookmark the page to keep up with news on our upcoming Summit at the end of the year, among other value props for your crowdfunding toolbox); and, of course, strategizing with clients on some really cool campaigns currently in the works.
But still. Yesterday, I got a great idea for a Tip for you all.
First, though I say it often, I don’t just write about campaigns unless there is a teachable moment for readers. One arrived in my in-box that I wanted to share because the writer basically did everything right when contacting me about his upcoming project. This is what he said:
I just dived head-first into crowdfunding… and wow, what an intense adventure.
Reading your blog posts is helpful (back when studying Copywriting at the SVA, Ogilvy was basically a demigod). To prepare for Kickstarter, I even started a daily comic strip about it: KickstarterNews (so many fails and discoveries, it was too funny not to publish).
In any case, I have a question.
Quick backstory about how I got into crowdfunding: my startup, Your Comic Story, creates custom comic books for individuals and businesses.
Recently, we’ve taken on a mission of teaching kids entrepreneurship (we feel it’s important to learn about the startup mentality and possibility of creating your own business at a young age).
To achieve our mission, we’re publishing the My First Startup comic book in 2-3 weeks. We’ll launch it as a Kickstarter project in August, and then proceed to regular publishing and online/TV extensions.
The question: Is it ok to update you about the project when we launch, so you can share it with your readers?
Your Comic Story
This email has all the elements that a good email pitch should include:
- It’s personal. This is evidenced by the specific comments he makes about my work
- It’s light-hearted. A little casual joking goes a long way to maintain reader interest
- It’s brief. Please be brief
- Yet it’s informative. Nothing like writing that is coherent
- It’s respectful. By closing with a request to keep in touch he gets big kudos
- The campaign itself has a great giving back component. Always a plus
- It utilizes content marketing for brand building.
I went to his Kickstarter News page and discovered he’s made a great start to building his online authority and brand. Click to enlarge
This is one crowdfunding campaign I look forward to following.