Tip of the Week
I’m a big fan of David Ogilvy, the real-life Don Draper who changed the course of advertising in the 20th century with his enduring insight that the ad man’s first job was to get into the minds of his audience before he wrote a word of copy. This, of course, was way before we started referring to the client as a “brand” or understood the value of creating “consumer personas.”
Yes, Ogilvy had it going on.
Unlike Don Draper, however, Ogilvy was much more disciplined—no pulls of scotch, neat, from his portable bar before breakfast; no walking out of a meeting because a plane easing its way across the sky captures his imagination. (For those of you who haven’t watched the season finale a) what are you waiting for? and b) don’t click the link of Don Draper’s name.)
No, Ogilvy was in the ad business for the long haul, and we all owe him a debt of gratitude for easing us into the age of social media whether he likes (or realizes) it or not. And as crowdfunders you should be aware of your audience because you ARE your own advertising company.
And speaking of gratitude, in the midst of a busy period myself I am eternally grateful for the good people at Copyblogger who went through the trouble of creating this shareable poster of how to avoid Ogilvy’s ire so I didn’t have to. Don’t do these things and the content you write will keep both him and your audience smiling.